4 REALTOR® SEP TEMBER/OCTOBER 2016 REALTORMAG.REALTOR.ORG
An A;nity for Languages
Broker-owner Jerry Koller has cultivated a multilingual sales team to help global clients.
Their work work doesn’t end at closing. PAGE 20
Finding the Fit With Your Clients
Success in real estate depends on how skillfully you relate to clients and colleagues as
much as your mastery of the mechanics of a transaction. Learn about the traits that can
trigger conflicts in your daily dealings—and how to minimize those misunderstandings—
from Harvard psychologist Daniel Gilbert and author Susan Cain. The two experts in
human behavior will be featured speakers at the REALTORS® Conference & Expo in
November. PAGE 22
O; and Running:
Marshaling support from the REALTOR® Party,
these candidates for elected o;ce have put
healthy real estate markets high on their agenda.
PLUS: Key industry issues to watch. PAGE 28
Find out what’s hot at REALTOR® Magazine
online. PAGE 5
PRESIDENT PAGE 8
READERS PAGE 9
GUEST EDITOR PAGE 10
top of mind
GATHERING COLLECTIVE INTELLIGENCE
Sixteen brokerages across the country are
set to try out Upstream, the game-changing
property data platform. PAGE 15
The persistent housing shortfall—and why it
matters. PAGE 16
Why your clients need to understand how
compromising can lead to successful
negotiations. PAGE 17
YOUR NAR PAGE 18
how to . . .
MARKET YOUR GOOD WORKS
Self-serving promotions may send the wrong
message to clients. PAGE 32
ASSESS HOME EXTERIORS
Faux stone siding is gaining appeal, but
installation issues can lead to real problems.
BALANCE EXPECTATIONS WHEN A
LISTING IS A TEARDOWN
The challenges of selling a home destined for
demolition. PAGE 50
MAXIMIZE IMPACT WITH CUSTOM MAPS
New cartography tools enable you to connect
with clients based on their interests. PAGE 52
in the trenches
Your surprising and amusing real estate
stories. PAGE 56
Digital versions are available at realtormagdigital.com and through
our free app. To update your subscription preferences: Sign in to
realtor.org, go to “My Account,” and select REALTOR® Magazine.
There, you can choose between digital and print.
Vol. 49, No. 5 REALTOR® Magazine (ISSN 1522-0842) is published bimonthly by the National Association of REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Periodicals postage paid at
Chicago, IL, and at additional mailing o;ces. Annual subscription rates: $6 to members, included in dues; $56 to nonmembers. Postmaster: Send change of address to REALTOR® Magazine, National
Association of REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Copyright 2015 by the National Association of REALTORS®. All rights reserved. Printed in the USA and distributed to members of
the National Association of REALTORS® and its a;liated institutes, societies, and councils.