Find the Gaps: Reveal Your Brokerage’s Untapped Revenue
Lorne C. Wallace
Discover lucrative opportunities within your brokerage by identifying hidden costs that
are reducing profitability, recognizing untapped revenue streams and analyzing past
strategies/trends to implement new profitability tactics for the future.
SUNDAY, NOVEMBER 10
5 Bonus Key Success Strategies... Take Action Now!
Edward D. Hatch, CRB, CRS, GRI
Learn the predictable stages of professional growth and the action steps needed to
overcome obstacles. Discover five strategies for developing habits that parallel your
personal and professional goals. After attending the companion sessions on Friday and
Saturday, you won’t want to miss this session, where you will turn what you’ve learned
into real-world action.
Ten Feng Shui Staging Tips That Sell Properties
Karen Rauch Carter
Whether or not the seller practices feng shui, it may be important to a potential buyer.
Utilize a prioritized list as you stage the home to capture buyer interest. Discover
additional perspectives on how to rearrange physical things, and identify weak
energy patterns that may be present in the property. Bring a floorplan of a particularly
challenging property, as your question may be used to explain possible staging remedies
to increase buyer appeal. See the companion session on Saturday for ideas about
working with a buyer who practices feng shui.
Become the Advertising Expert in Your Area
Ian J. Grace
Change traditional advertising and increase the possibility to win every listing, retain
commissions, sell more at higher prices and even get sellers to contribute advertising
dollars. Identify ways to gather your social media, Internet, print and other media
together to reach the right buyers who are prepared to pay the highest price for
Developing That Top Producing Young Professional
Trisha Ocona Francis
Increase your support of young professionals, give them what they need and want,
and evaluate 15 things you need to tell them so they will succeed.
Debating Caught in the Crossfire:
Whose Commission Is It?
Moderator: Bruce H. Aydt, CRB
Debaters: Adorna O. Carroll, ABR, ® ABRM,SM e-PRO, ® PMN
Lynn Madison, ABR, ® ABRM,SM GRI, SRES®
Who earned the commission on this sale? Agent 1 who developed a relationship with
the buyer and showed them several properties or Agent 2 who wrote the offer contract?
What are the pertinent details? Instead of the usual procuring cause discussion, this
group of participants presents details and facts in a debate format. Participants draw
on their experiences, case law and attendee input to shape their arguments.
Hyperlocalism: Dominating a Market in the Digital Age
Bruce Gardner, ABR, ® CRS, GRI
Become the local expert in your neighborhood or geographic area, enabling you
to capture listings and buyers. Topics include analyzing local market metrics and
using them to demonstrate expertise and attract prospects; building a powerful
hyperlocal website using keywords, market metrics and local information; and
utilizing technology to reduce lead generation costs, impress consumers and
capture new business.
New Home Sales Success Panel
Panel Moderator: Dennis J. Walsh, CNHS, CSP
Builders are building, and consumers are purchasing new homes again! This panel
includes real estate firm representatives who are successfully working with builders,
a lender whose company is making loans for new homes and an experienced
builder. They will discuss current attitudes, challenges and needs of the new home
buyers and builders, so you can better position yourself to deliver professional
services that meet today’s expectations.
Power Marketing for Luxury Real Estate
David Michonski, CIPS
From this power-packed presentation, any agent, rookie or pro, can and will gain the
tools necessary to win luxury listings and be able to sell them. With the proven and
unique strategies required for overcoming the lack of urgency to act, know how to
control the psychology of the luxury sale.
Repurposing Real Property to Reenergize a Community
Panel Moderator: David C. Lockwood, III, CCIM, SIOR
Real estate professionals in many communities are working with building owners,
community zoning commissions and others to repurpose vacant properties. These
panelists share what they learned when working with building owners and entire
communities when bringing properties back to productive use.
Handling Volume Buyers
Walter S. Sanford
Handle volume buyers with finesse, and realize your success. Learn how to identify
the most able and motivated buyers, implement valuable services that will impress
the buyers to sign a buyer brokerage agreement, and use a toolkit of buyer services
to find secret property for the buyer and new listings for your inventory.
Kickstart Your Production
Kickstart your production in 2014 using the proven tips shared by this speaker. The
discussion includes why real estate agents struggle, how to fill your pipeline, and
what you need to succeed all year round.
EDUCATION SESSIONS EDUCATION SESSIONS Primary audiences are indicated with the color-coded icon. Anyone is welcome to attend each session. Residential Agent Broker/Owner/ Manager Commercial International IT Professional Niche Markets
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