Avoid potential liability. Set up digital use policies
for your o;ce. Page 19
A ‘Golden’ Opportunity
#NARannual in San Francisco: Get inspired.
Best of the Web 2013
Here are nifty apps and Web sites that’ll inspire
business e;ciency and creativity. Page 26
What’s Trending in Real Estate?
Stay in the know with these six developing real
estate stories. Page 29
What’s the Big Deal
About Big Data?
Consumer information trails will one day provide
practitioners with a far deeper understanding of
clients’ needs. Page 30
This Issue SEPTEMBER/OCTOBER 2013
CHANGE IS HERE
Dramatic moves are giving
consumers more of what
they want while keeping
the REALTOR® brand front
Stay safe with these four
REALTOR® Safety Month tips.
How inflation will
impact home sales.
A compelling new
Web space centered
on home design.
don’t always capture
a market’s potential.
Vol. 46, No. 5 REALTOR® Magazine (ISSN 1522-0842) is published bimonthly by the NATIONAL ASSOCIATION OF REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Periodicals postage paid at Chicago, IL, and at additional mailing o;ces.
Annual subscription rates: $6 to members, included in dues; $56 to nonmembers. Postmaster: Send change of address to REALTOR® Magazine, NATIONAL ASSOCIATION OF REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087.
Copyright 2013 by the NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Printed in the USA and distributed to members of the NATIONAL ASSOCIATION OF REALTORS® and its a;liated institutes, societies, and councils.