5 Drone photography.
The use of miniature remote-controlled
helicopters for taking aerial photos and
video of properties is piquing interest
among real estate agents. But it’s important to note that this marketing practice
currently violates Federal Aviation Authority rules pertaining to the use of drones
for commercial purposes. The agency is
expected to release proposed rules for
such use later this year. Congress has given
the FAA until September 2015 to finalize a
plan. Six states have put laws on the books
restricting the public and private use of
drones. NAR recommends that REALTORS®
avoid using drones until the FAA has released clearer rules.
In some major metropolitan
areas, people are living large in
smaller spaces. So-called micro
apartments—which are often
less than 200 square feet—are
becoming popular in San Francisco, New York, Seattle, Boston,
Providence, R.I., and Portland,
Ore., reports CNN Money. But it’s
not only those just-out-of-college
grads flocking to these tiny units.
In some “micro buildings,” the
average tenant is 33 years old and
makes less than $35,000 a year,
according to Reuters. W
4 Reversal of fortune in inventory?
The complaint is widespread: Housing inventory has been stubbornly low in the past
year. Well, perhaps that’s starting to change. The number of listings nationwide ticked
up by 4. 3 percent to 1. 9 million homes on the market in June, according to realtor.com®.
That’s the highest monthly jump in a year, and rising home prices could persuade more
sellers to throw their homes on the market in the coming months.
These six hot topics are
gaining traction. Be sure to
stay ahead of the curve.
By Graham Wood
1 Generation X jumps to the top.
Generation X—those ages 33 to 47—made up the largest
chunk of home buyers, at 31 percent, between July 2011 and
June 2012, according to the NATIONAL ASSOCIATION OF REALTORS®’
“Home Buyer and Seller Generational Trends” report. Generation
Y—those 32 and younger—made up the second-largest group, at
28 percent, followed by younger baby boomers ( 18 percent) and
older baby boomers ( 14 percent).
2 Mobile real estate search.
Consumers are taking to their mobile devices in droves for real
estate searches. According to online marketing firm The Search
Agency, real estate ad clicks on smartphones grew 10. 7 percent
between the fourth quarter of 2012 and the first quarter of
2013. Tablet ad clicks shot up even higher, increasing 20. 2 percent quarter over quarter—and 87 percent year over year. It all
goes to show that consumers are becoming far more comfortable searching for real estate on mobile devices.
Want to spend more time
helping clients and less time
dealing with all that paperwork? There’s a plethora of
online tools that allow you to
file and manage documents
electronically, One option is
RES.NET. In addition to keeping all his paperwork stored
securely online, San Diego
sales associate Jesse Zagorsky
of SDREOSold likes that it lets
him link his profile to all of his
transactions. It also allows him
to communicate with everyone
involved in each transaction.
“The system [frees] up my time
to spend helping customers,”
he says. And don’t forget DocuSign, a program for creating
and transmitting documents
electronically from any device.
(Discounts are available to NAR
members through the REALTOR