Marki Lemons-Ryhal uses
location-based social media
to showcase her local
knowledge and to make
“There are more mobile devices on Earth
than there are people! Foursquare check-ins connect me to the community and
to business owners. People share, like,
retweet, and comment on my posts. I have
closed transactions as a result of check-ins,
not to mention getting discounts, bottles of
wine, and a free loaner car for a week.”
Marki Lemons-Ryhal Broker-partner,
Keller Williams Realty CCG, Chicago
Brian Gabree created the
“Canoe to the Zoo” event
to draw attention to a
fun feature of his often-overlooked neighborhood.
“I’ve learned a good bit of history of the area
from community leaders. So now, when
showing people North Shore, I can fill in
the story. It’s more than just showing
homes... It’s a sense of belonging and
pride in a community with a cool
background that has so much to o;er.”
Brian Gabree Sales associate,
Third and Main Realty, Jacksonville, Fla.
Sharon Steele found that
promoting area businesses
online helped establish her
as a go-to resource.
“The more generous I am in sharing,
the more I personally benefit. When I
started in real estate, social media was just
a free platform for me to get the word out.
Now there’s not a business in town I don’t
know, and my connections have really made
a di;erence. When you go to sell a house,
you’re also selling the town.”
Sharon Steele Sales associate, Coldwell Banker Residential
Brokerage Westfield West, Westfield, N. J.