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Multiple
Income
Streams
Bradley Lois, 28, was working on his bachelor’s degree
in business and marketing
at University of Wisconsin–
Parkside when he enrolled
in a course in real estate
principles. His instructor,
who owned a brokerage,
convinced Bradley to get his
real estate license and work
for him. “I thought it would
be informational, but I found
my passion,” he says. After
graduation, Lois transferred
his license to Bear Realty
of Burlington. The first year
was lean. To generate a
regular income, he launched
a property management
company that has grown to
60-plus units. Now sales
are robust. “I treat every
transaction as an investment
transaction,” says Lois, so
that clients “make the most
sound investment decision
they could be making in their
situation.”
Bradley Lois
Bear Realty of Burlington
Burlington, Wis.
Volume: $9.2 million
Sides: 36
BearRealty.com
People Over
Sales
For Alyssa Hellman, 28,
the secret to being an exceptional agent lies in helping
clients figure out what kind
of home they’ll need in the
future—and separating that
from what they think they
want today. She strives to
understand where buyers
envision themselves personally and professionally, then
finds them a home to fit that
picture, because “exposing
them to what might work
[often] ends up being what
does work.” Hellman moved
from Washington, D.C., to
North Carolina last September to manage Better Homes
and Gardens Go Realty’s
online lead platform and now
directs its in-house education
program. The new company’s
culture seemed a better fit.
“Investing in your people and
your relationships will always
be the best way to generate
business,” she says.
Alyssa Hellman
Long & Foster Real Estate
Washington, D.C.
Volume: $16.8 million
Sides: 22
*Hellman is now director of
the Go School at Better Homes
and Gardens Real Estate Go
Realty in Cary, N.C.
AlyssaHellman.com
Working
With Choice
Clients
Only t wo-and-a-half
years into her real estate
career, moving to a strictly
referral-based model for
acquiring new clients could
have been a risky decision
for a young practitioner,
but it paid o; for Lauren
Hasson, 25. “I need to enjoy
what I’m doing and work with
good people,” she says. “My
business model is to work
with fewer people but be
able to follow through with
everything I say I’m going
to do.” Data-rich presentations and a commitment to
building lifelong connections
help Hasson earn clients’
trust. She doesn’t just
show houses; she spends
time educating her clients.
Those relationships last well
beyond the transaction. Hasson makes it a point to see
two past clients each week.
“Most of them introduce me
as their adopted daughter or
granddaughter,” she says.
Lauren Hasson
The Hasson Co., REALTORS®
Portland, Ore.
Volume: $16.5 million
Sides: 24
LaurenHasson.Hasson.com
Instilling
Confidence
With a niche in new construction, Whitney Harvey,
29, caters to her clients by
doggedly hunting down answers to every question they
raise. “I attempt to review all
the options available and find
the absolute best fit for each
family,” says Harvey, who
specializes in new, custom,
and luxury homes. She
loves her market so much
that she often finds herself
researching property comps
and transaction information
just for fun. To generate
business, Harvey studies the
places her past and current
clients shop, have children
enrolled in school, and run
their daily errands; she then
advertises in those areas.
Harvey seeks to help people
feel secure. “The fact that
my clients become confident
and excited about the buying
or selling process instead
of anxious and confused is
invaluable,” she says.
Whitney Harvey
Oak Grove Realty LLC
Germantown, Tenn.
Volume: $13.6 million
OakGroveRealty.com
Commitment
to Sharing
In a tightening Colorado market, Leslie Moen, 29, has
capitalized on higher home
prices and a shrinking inventory to better serve both her
clients and her agents. Over
the past year, she has been
providing market updates
to buyers she worked with
from 2009 to 2013 so they
can see what their home
may be worth today. “Now
people can focus on getting
their dream home instead of
just getting their foot in the
door,” she says. The outreach
to past clients has resulted
in extra leads, which Moen
passes along to other agents
in the o;ce. “It’s important
to me to create a sense of
abundance within our o;ce
rather than competition,” she
says. ”I have found the best
way to do that is to share
business.”
Leslie Marie Moen
C3 Real Estate Solutions
Fort Collins, Colo.
Volume: $12.9 million
Sides: 63
C3RealEstateSolutions.com