The Power of
Chase Craig, sales agent
Keller Williams Realty Boise, Boise, Idaho
Years in the business: 8
2013 individual transaction sides: 79
2013 individual sales volume: $15.5 million
Facebook friends: 1,339
Twitter followers: 221
Does e-mail marketing work? It’s
a great tool for staying in front of
clients, particularly when they’ve
created their own searches and you
can e-mail them listings matching
their criteria. More than 70 percent
of the tra;c to our website comes
from our e-mail campaigns.
How often do you post on
Facebook? We try to post on our
business page daily. We’ve found
it’s easier if we have a specific
topic for every day of the week. For
example, on Million-Dollar Monday,
we feature a million-dollar listing.
What business app do you use
most often? I use Evernote a lot
when I’m at listing appointments,
as it syncs up with all of my devices. You can even take pictures of
the home to help you write listing
Sell Your Community
With Enhanced Information
Did you know you can find comprehensive information on specific neighborhoods
using the REALTORS Property Resource®? Search for a neighborhood, and you’ll see
tabs with data covering such topics as the number of households with children, presidential voting patterns, and even the weather. It’s free, and only for REALTORS®. Here’s
an overview of the tabs and the information you can pull into neighborhood reports.
“SUMMARY” shows you average home values over time and local populations
broken down by age group.
“HOUSING” provides in-depth information on changing home prices, the sizes of
homes sold, and prices per square foot for the neighborhood.
“PEOPLE” shows demographics including median ages, male-to-female ratios, and
the percentages of college graduates.
“ECONOMY” includes median income and the unemployment rate.
“QUALITY OF LIFE” notes factors a;ecting day-to-day life (and the decision to
move) such as average commuting times, annual snowfall, and water-quality violations.
We have a “featured properties slider” at the top of our website. When a
visitor comes to our website, they immediately see these properties. Each fea-
tured property links to its own blog post, which includes videos, pictures, and a
contact form. We optimize them for search engines, and it’s working very well.