10 Facebook Dos and Don’ts
Facebook is a powerful way to stay in touch with your past clients, friends, and sphere.
It’s also great way to show your network the multifaceted you. But Facebook is for
friendship and sharing, not for selling, so be a personality, not a salesperson, when you
post or update your status.
DO share personal tidbits about your life. Let people know you have
interests outside of real estate. But not even your mother wants to know
what you ate for breakfast—unless it was something really memorable.
DO visit the pages of your clients and friends, and “like” their posts. Then
follow up with a phone call or note that shows you actually care.
DO be genuine. Post items that you are truly passionate about.
DO make your personal profile somewhat public. Your personal profile will
come up higher in online search results than your business page. Set
at least half of your items to “public” through the privacy controls so
potential clients can actually learn a little about you.
DO group your friends into lists. A “Local Folks” list can receive your
invitations to local events. A “Clients” list enables you to check in with
DON’T post virtual tours on your personal profile. Just don’t.
DON’T auto-post from a third party. Your page will look like it’s run by a robot.
DON’T self-promote. It’s as much of a turno; on Facebook as it is in person.
DON’T post negative comments about people. It tells others that you might
talk about them that way.
DON’T forget to log in daily. To be successful, consistency is key.
SOURCES: LEIGH BRO WN, ABR, CRS, RE/MAX EXECU TIVE REALT Y, CONCORD, N. C.; RAJ QSAR, THE BOU TIQUE
REAL ES TATE GROUP, BREA, CALIF.; MAURA NEILL, CRS, RE/MAX AROUND ATLAN TA REALT Y, ALPHARE T TA, GA.
If hiring a professional photographer isn’t
an option for you, but you still want more
attractive listing photos and videos, your
smartphone might be your answer.
Most smartphones sold today
include cameras that range from 8 to 13
megapixels. That range o;ers plenty of
resolution to take high-quality pictures.
But the smartphone lens might leave
something to be desired.
The good news is, your smartphone
has options. Attachable or mountable
hardware such as lenses, microphones,
and tripods can turn your smartphone
into a pseudo digital SLR or video production device.
Scott Newman, broker-owner of New-
man Realty in Chicago, bought an iPhone
kit that came with a clip-on and a boom-
style microphone, tripod adapter mount,
and a magnetic camera lens that fits over
the phone’s camera to give a wider-angle
view. “We can now shoot video both in the
o;ce and out in the field with a maximum
three-minute setup time,” says Newman.
HDhatstore.com o;ers single lenses,
such as a 58mm iPhone 5/5s attachable
lens for $99.95, or you can create your
own mobile movie system for an iPhone,
iPad, or other mobile device with various
lenses, microphones, and video lights.
Cost: $300 to $700.
Photojojo.com o;ers an iPhone and
Android aluminum lens package for $99,
which includes fisheye, telephoto, wide
angle, macro, and polarizing lenses. Each
set comes with an adhesive metal ring
that attaches to the back of your phone.
I know of at least one buyer who chose
me over another agent because of my
video résumé. The buyer connected
with me by seeing who I am rather than
trying to imagine if there was a connec-
tion while reading a bio. I talked about my expertise not only as an agent but also
as a community member. —Kathleen O’Connell, Coldwell Banker, Westport, Conn.