32 REALTOR® MAY/JUNE 2014 REALTORMAG.REALTOR.ORG
And the Verdict Is . . .
The in-house marketing program that Evan Metalios created
provides a prospecting advantage to his associates—and his company.
Broker-owner Evan Metalios practiced real estate law full time for four years before opening his RE/MAX brokerage in 1991.
I believe everyone should go to law school and not practice law.
Law school teaches you communication skills and a thought
process that are very advantageous in anything you do.
My parents owned a Century 21 franchise, so I grew up
in the business and knew our market. I graduated from
Fordham Law School in 1985 and spent the next four years
as a real estate attorney, mostly working in the area of conveyances. But I realized I wanted to be involved in the entire
transaction, not just part of it.
At that time RE/MAX was new in our area. I liked its busi-
Productivity Starts with Prospecting
ness model, which I see as more of a salesperson-oriented
business than a broker-oriented business. I got my broker-
owner license and opened our office in 1991. My parents were
in the process of shutting down their business, so I moved
into their space. They had 150 agents, and about 20 of them
stayed with me. The rest moved on.
Our fundamental belief is that prospecting is the key to suc-
cess. Technology is important, but it can be stifling at times.
It’s easy to get caught up in activities that are not productive.
Real estate is a people business. You have to be out meeting