4 REALTOR® MARCH/APRIL 2016 REALTORMAG.REALTOR.ORG
Video: Don’t Hide From a Bias Claim
Steve Osburn, with Better Homes & Gardens Real Estate in Meridian, Idaho, shares
three tips for brokers or agents facing a housing discrimination complaint in this video
accompanying our fair housing feature online. VISIT: realtorm.ag/fair-tips
BLOGS Speaking of Real Estate • Styled, Staged & Sold • Weekly Book Scan • YPN Lounge
REALTOR® Magazine on Facebook:
Everyone keeps saying Instagram is a great
lead-generation tool for real estate pros,
but how are agents really using the social
network to connect with clients and grow
their business? This article o;ers a few
real-life examples of agents who are killing
it on Instagram: realtorm.ag/insta-tips
Maria Tupas Louie: Great read.
A lot of REALTORS® (and businesses) use social media for selling and
telling instead of showing. Potential buyers
want to be engaged, and showing a picture
of an exterior doesn’t intrigue them. But
showing a well-designed kitchen island
invites followers into the space. It lets
them picture themselves having breakfast
on that counter or preparing a meal.
Andrea Daniel: Yes, but what
kind of hashtags is she using to
draw a local crowd vs. global?
Barbara Chaney: You have to
find them, but they’re there.
If you’re in Instagram and
type #yourcity, it’ll usually
pull up suggestions. I also
use iconosquare.com to look
facebook.com/realtormag @realtormag realtormag.realtor.org m.ag
Video: Create a
Stay accountable for your business goals.
Gino Blefari, CEO of HSF A;liates, talks
about why and how.
V I S I T : realtorm.ag/blefari
Follow Us on Social:
It’s Your Business
When using social media to boost your
business, you need sources to help
you demonstrate your expertise. Tap
REALTOR® Magazine. Every day, we
post useful tips and stats that you can
re-share. Take a cue from Facebook
follower Diana Sharma, who recently
used our mortgage rate infographic
to connect with her sphere.