2 REALTOR® MARCH/APRIL 2016 REALTORMAG.REALTOR.ORG
Fair Housing Is In Your Hands
The drive to eradicate discrimination continues. Here’s how you can be a leader in your
community. PAGE 24
Get Ready. Get Set. Get Realtor®
The Get Realtor® advertising campaign targeting hyper-connected consumers owes a debt
to a visionary Minnesota practitioner from 100 years ago. PAGE 30
Vol. 49, No. 2 REALTOR® Magazine (ISSN 1522-0842) is published bimonthly by the National Association of REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Periodicals postage paid at
Chicago, IL, and at additional mailing o;ces. Annual subscription rates: $6 to members, included in dues; $56 to nonmembers. Postmaster: Send change of address to REALTOR® Magazine, National
Association of REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Copyright 2015 by the National Association of REALTORS®. All rights reserved. Printed in the USA and distributed to members of
the National Association of REALTORS® and its a;liated institutes, societies, and councils.
What’s hot at REALTOR® Magazine online.
PRESIDENT PAGE 5
GUEST EDITOR PAGE 6
READERS PAGE 7
top of mind
BEHIND THE HAND-WRINGING
OVER INTEREST RATES
The Fed’s actions have less impact on the
housing market than other factors. PAGE 8
How and when cooperative compensation
can be changed. PAGE 10
Inflation is low, but the lack of inventory is
fueling steep housing price rises. PAGE 12
Get certified as a pricing strategy expert;
gain your tech edge and more. PAGE 14
High-quality photography should not be
restricted to upscale listings. PAGE 19
Practitioners are stepping in to breathe
life into ailing downtowns. PAGE 20
how to . . .
SELL A LISTLESS LISTING
When a house isn’t generating any interest,
you have several options for how to proceed.
VISIT A PROPERTY
WITHOUT BEING THERE
Virtual reality headsets may one day take
buyers inside a home no matter where in the
world they are. PAGE 36
in the trenches
Your surprising and amusing stories. PAGE 40
Digital versions are available at realtormagdigital.com and through
our free app. To update your subscription preferences: Sign in to
REALTOR.org, go to “My Account,” and select REALTOR® Magazine.
There, you can choose between digital and print.