Help Clients Be Strategic
The article “A Vision of Home” (January/February 2016, page
24) connected with all the things I’ve been considering for a new
o;ce. I’ve been telling other brokers we should be marketing
o;ces, not real estate brokerages. Tra-
ditional real estate companies will con-
tinue to experience increasing turnover
by agents because consumers have
far more information today. I owned
a travel agency years ago, and I see
many of the same changes happening
in the real estate business. You have
to change your model to adapt to the
times. Real estate professionals need to be consultants, rather
than just agents, so they can e;ectively help clients develop
strategies and navigate the buying and selling process.
Ted Mello, Luxury Property Services Group, Jacksonville, Fla.
Regarding “The Power of Pets” (January/February 2016, page
32), with all due respect, I would greatly disagree [with the ad-vantages] for sellers. Pet odors and litter boxes, just like smoke,
can be an immediate deal-breaker the moment a buyer walks
in to preview the home. I have always owned dogs, but many
people do not care for a;ectionate, love-seeking animals.
Randy Schweitzer, RE/MAX Alliance Group, Sarasota, Fla.
The ‘Facebook Moment’ Is Over
FROM SPEAKING OF REAL ESTATE We’ve moved past the point
where practitioners can cite Facebook and Twitter as proof of
staying on top of technology. Before adopting more ambitious
tech goals, delve deeper into what you use now to understand
how well it’s actually working for you.
The “moment” is over? Don’t tell most agents in my market—
they are still clueless as to how to use Facebook e;ectively.
For now, Facebook is the quickest and easiest way to promote
yourself and listings. I don’t see that changing any time soon.
Quay Throgmorton, GRI, Hunt County Real Estate, Commerce, Texas
Facebook and Twitter gained their acceptance over time, much
like any other medium. Laser discs were the wave of the future—
until they weren’t. People used to ask, “What in the world would
you do if you had a telephone with you all the time?” But that
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seemed to catch on pretty well.
Walter Johnson, Sellstate Next Generation Realty, Ocala, Fla.
Join this discussion at speakingofrealestate.blogs.realtor.org.
The Rise of Black Stainless
FROM STYLED, STAGED AND SOLD At last, a challenge to the long
popularity of stainless steel. Black stainless is less reflective,
slightly darker, and more smudge-resistant. But will it catch on?
Black stainless steel will catch on. With all-white kitchens coming back into vogue, there needs to be an alternative, for sure!
Melinda Potcher, MAP Consultants LLC, Albuquerque, N.M.
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