2 REALTOR® MARCH/APRIL 2015 REALTORMAG.REALTOR.ORG
The Code Is Your Business
Ethical dilemmas arise every day in the real estate business. Here’s how to
determine when difficult behavior you encounter breaches the REALTORS®
Code of Ethics—and how you can respond. PAGE 22
TECHNOLOGY’S NEXT LEAP
Real Estate and the Internet of Things
It started with a game-changing thermostat. But the era of automatic data sharing
between devices is expected to reshape home buying and the real estate industry.
Here’s a glimpse of what’s coming. PAGE 26
What Your “About
Me” Says About You
Is your Facebook profile photo too
casual? Do you say too much—or not
enough—about yourself on your website?
Our consumer panel weighs in on the
messages you’re sending. PAGE 30
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Vol. 48, No. 2 REALTOR® Magazine (ISSN 1522-0842) is published bimonthly by the NATIONAL ASSOCIATION OF REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Periodicals postage paid at
Chicago, IL, and at additional mailing offices. Annual subscription rates: $6 to members, included in dues; $56 to nonmembers. Postmaster: Send change of address to REALTOR® Magazine, NATIONAL
ASSOCIATION OF REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Copyright 2015 by the NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Printed in the USA and distributed to
members of the NATIONAL ASSOCIATION OF REALTORS® and its affiliated institutes, societies, and councils.
Find out what’s hot at
REALTOR® Magazine online. PAGE 4
PRESIDENT PAGE 5
GUEST EDITOR PAGE 6
READERS PAGE 7
top of mind
TECH UP YOUR BUSINESS
The Consumer Electronics Show unveiled
a host of devices that can help you work
smarter and faster. PAGE 8
A tough winter sales season may give way to
a strong spring, thanks to job growth and a
strengthening economy. PAGE 10
Ignoring Internet leads hurts your business—
and the industry. PAGE 12
Land specialist Peter
Linneman says land
values are rising
faster than home
values, but builders
remain cautious about
snapping up new lots.
properties. PAGE 18
how to . . .
Technology generates contacts, but fostering
client relationships is up to you. PAGE 34
HELP OWNERS ELIMINATE ODORS
Sellers may deny the stench in their home.
Here are tips for addressing this sensitive,
deal-killing issue. PAGE 36
power of R
YOUR MEMBERSHIP PAGE 37
YOUR IMPACT PAGE 40