Power of R showcases the value of the REALTOR®
organization and the impact of REALTORS® in action.
Learn more at realtor.org/designations-and-certifications
Here are benefit highlights offered by the rest of NAR’s affiliates:
IREM Furthers Careers
Members of the Institute of Real Estate Management are involved with asset and property management. There is a host of innovative tools aimed at keeping you up-to-date on
relevant legislative issues and industry developments, including a 50 percent discount on
the most comprehensive property data reports in the industry. A library of video tutorials
and expert advice can help you maximize your professional success. Career development
resources include a job shadowing program for students and a national job board. CPM
designees manage 43 percent of conventional rentals in the United States.
CRB Boosts Businesses
The Council of Real Estate Brokerage Managers offers tools and coursework that estab-lishes best practices for those who manage brokerages. Topics range from how to leverage
teams to strategies for business planning. Those earning the CRB designation are not
required to have a broker’s license.
CRE Sets the Standard
The Counselors of Real Estate is an invitation-only membership organization for real
estate advisers who hold senior positions in their firms and have at least 10 years of
experience based on recommendations from peers, employers, and client reviews. The
group serves as an information resource, emphasizing professional development and
networking. The CRE Foundation underwrites worthy social, community, and international initiatives. The wide-ranging projects have covered topics as diverse as land
recycling in California and valuation in Nigeria.
RLI Knows Land
From farms and ranches to recreational properties and site selection, the REALTORS®
Land Institute is the only real estate organization dedicated to land brokerage,
offering a range of educational, networking, and referral opportunities and the ALC
designation. Online member profiles increase your market exposure.
SIOR Does Deals
The Society of Industrial and Office REALTORS® focuses on the professional development of brokerage practitioners in the industrial and office markets. The SIOR designation confers credibility to help you generate more deals and close more business. SIOR
designees are top producers, closing an average of 30 transactions per year.
NAR’s wholly owned subsidiary, the Real
Estate Buyer’s Agent Council (REBAC), is
the largest industry organization focused
on representing buyers, with 37,000
members. Agents and brokers can hone
their skills by earning the Accredited
Buyer’s Representative (ABR) designation. Sales scripts that address common buyer objections and an array of
marketing tools are among the benefits
available to designees. In addition, NAR
offers 11 certifications and designations
that highlight your expertise in a wide
range of market areas. These include the
environmentally focused GREEN designation; Seniors Real Estate Specialist
(SRES), which focuses on the needs
of the fast-growing 50+ market; Short
Sales and Foreclosure Resource (SFR),
which covers all aspects of working with
distressed sellers; appraisal designations
(RAA and GAA) for both residential and
commercial property valuation; and the
CIPS designation for building global
By Wendy Cole
median income of a REALTOR® with
at least one designation compared
to $33,500 of a member without.