Don’t Make These
3 Twitter Mistakes
Remember, meaningful engagement starts with
understanding your target audience.
Set it and forget it.
Scheduling tweets ahead of time and setting up some automated
posts (such as promoting new blog posts) can be an incredible
time-saving measure since, let’s face it, your job isn’t to sit on
Twitter all day. However, if you never add the human touch to your
account, it could cost you followers. The point of being on Twitter
is engagement, and in order to foster that, a live person has to respond to tweets and direct messages and comment on the tweets
of followers. Adding the personal connection lets people know
you’re not some robot manning an account on autopilot—you’re a
real person behind the brand with a life and hobbies that potential
clients can relate to.
Not tracking analytics.
Don’t tweet in the dark. Find out what tweets are getting the most
traction; know what time of day your tweets perform best and what
links are driving tra;c back to your site. Twitter has a handy analytics tool to help track the performance of your content and links
at analytics.twitter.com. You can easily find your top tweet of the
month, top mention, top media share (photo or video), and popular
followers who show you the most love. Break your tweets down by
their engagement rate, impressions, day, and time of performance.
Or take a close look at your audience to see who’s following you
based on their interests, gender, occupation, income, consumer
buying styles, or even their wireless carrier. You’ll learn so much
more about your followers (real and potential clients) and what they
want to see from you. For a deeper dive, use a third-party analytics
source like HootSuite, which also is great for scheduling posts.
Spredfast can help larger brokerages with multiple social media
managers who are publishing to various Twitter accounts.
Talking but not listening.
Twitter should not be treated solely as your marketing megaphone.
You might annoy or isolate your target audience by talking business
without a clear understanding of what people need or want. Try
“listening” by using Twitter’s search tool, looking up keywords and
hashtags to find out what people are saying about real estate in
your market or niche. Create lists on Twitter of influential people you
follow whose tweets you don’t want to miss. Example of lists could
be clients (past or future), local government o;cials or agencies,
local business owners, or other brokers, agents, or real estate
KEEP IT ETHICAL
Your firm’s name, in tweets.
In the age of microblogging, you can meet the longstanding requirement to disclose your firm’s name in online advertising by linking
to a display that contains the required information. Now you don’t
have to squeeze the information into the small format required by
microblogging platforms like Twitter.
Free & Low-Cost Tools
These apps and browser extensions give
you an edge without breaking the bank.
Smartphone Camera Apps
Agents should be hiring a professional photographer to shoot
listings, but for everyday photos to share on social channels
or blogs, here are two apps that will help make images look
Camera+ is an iOS app that o;ers DSLR photography features,
such as control over ISO (higher settings are generally used in
darker situations), white balance, exposure compensation, and
more. You can take prolonged exposures in low light settings
and use the grid overlay feature to ensure a level shot. Photos
are saved directly to your camera roll. Available through the
App Store for $2.99.
Camera FV- 5 was also designed with the camera lover in mind.
This Android app gives the user pro-style controls, including ISO,
light metering, focus mode, white balance, and program mode.
You can export RAW format images and control the shutter manually by taking exposures up to 30 seconds long. Your Instagram
photos never looked so good. Available in the Google Play Store
Helpful Google Tools
These apps and extensions will make the
Google lovers in your o;ce go ga-ga.
Compiling e-newsletters is time-consuming. But for Gmail
users, there’s a better way. Flashissue is a newsletter creation
service that helps you cull content from your own emails, URLs
(like your blog or website), or key words and then returns related
articles. You can import your Gmail contact list and use Flashissue’s simple templates to get the word out about listings,
community news, and market updates. The service even lets you
track open rates, clicks, bounces, and other statistics.
Mail2Cloud is a Google Chrome extension for scheduling
emails to send at a later date and time. The tracking
feature shows how many times your email was read
and whether your clients opened your attach-
ment. “Scheduling emails is great for not
looking like a jerk when working at crazy
hours of the night,” says Stefanie Hahn
of Coldwell Banker Hearthside,
REALTORS®, in Collegeville, Pa.
“Yes, I wrote that email at 2
a.m., but then scheduled
it to hit your inbox at
REALTOR® JULY/AUGUST 2016 29