buddies. Share referrals with
other small-business owners
who have a loyal clientele, like your
hairdresser and dentist.
Build super fans. Limit the number of clients
you work with actively to maximize the service you
offer. They’ll rave about you to everyone they know.
Give a closing gift—to cooperating agents.
A gift card and note mentioning something special
the agent did will help keep you top-of-mind when
referrals opportunities arise.
LINDSAY GRANDQUEST, BET TER HOMES AND GARDENS REAL
ES TATE GENERATIONS, MOBILE, ALA.; LAUREN HASSON, THE
HASSON CO., PORTLAND, ORE.
24 REALTOR® JULY/AUGUST 2016 REALTORMAG.REALTOR.ORG
JOHN N. FRANK
Set Your Career In
Home buyers and sellers look to you for expert advice in navigating
the complexities of a real estate transaction. But how’s your own
professional journey faring? Our 2016 collection of tips and insights
offers nearly one hundred fresh ideas and new approaches for getting
you and your business to the place you want it be. It’s time to soar—
here’s the flight plan to help you get there.