PRESIDENT PAGE 4
READERS PAGE 5
GUEST EDITOR PAGE 6
REAL ESTATE SCAMS
Hackers are targeting agents and broker
e-mail accounts. Here’s how to reduce your
vulnerability. PAGE 8
Sales and prices are climbing sharply,
but this is no housing bubble in the making.
Antiquated buildings can be repurposed to
maintain their significance in a community.
Sellers who bad-mouth their neighborhoods
risk derailing their sale. PAGE 13
how to . . .
SET SELLERS STRAIGHT
Let facts replace emotion when dealing with
know-it-all clients. PAGE 34
GIVE SIGNAGE AN OVERHAUL
The venerable real estate yard sign gets a
face lift—or three. PAGE 36
power of R
YOUR MEMBERSHIP PAGE 37
YOUR IMPACT PAGE 40
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Vol. 48, No. 4 REALTOR® Magazine (ISSN 1522-0842) is published bimonthly by the NATIONAL ASSOCIATION OF REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Periodicals postage paid at
Chicago, IL, and at additional mailing offices. Annual subscription rates: $6 to members, included in dues; $56 to nonmembers. Postmaster: Send change of address to REALTOR® Magazine, NATIONAL
ASSOCIATION OF REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Copyright 2015 by the NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Printed in the USA and distributed to
members of the NATIONAL ASSOCIATION OF REALTORS® and its affiliated institutes, societies, and councils.
REAL ESTATE AND THE ENVIRONMENT
From droughts to floods to oil extraction, environmental issues are
having an impact on real estate transactions across the country.
Learn how practitioners are deftly addressing consumer
worries. PAGE 14
The Rise of the
Chicken coops, beehives, and edible
landscaping are figuring into more
and more home sales. PAGE 22
2015 FRANCHISE REPORT
Get the Scoop
Learn about the offerings at nearly
three dozen residential franchise
companies. PAGE 26