U. S. sales
U. S. o;ces
2013 | 2015
(% of gross closed
of years of
AMERICA’S REALTY 300 15 |
12 $15 - 25k 5% None Varies
5 | R
Targets independent real estate brokers with regional ownership or franchises, web-based management software, and national marketing.
Began Franchising: 2007 | Atlanta |
americasrealty.com | Contact: Carl Fleischer, email@example.com, 855-267-3258
35,668 N/A |
2 - 6%
2 None $43.3k - $88.1k
10 - 15 | NR
Trades on the trusted Warren Bu;ett brand and includes many former Prudential o;ces; o;ers extensive business development services to its 100 largest franchisees.
Began Franchising: 2013 | Irvine, Calif. |
berkshirehathawayhs.com/pages/contact-us | Contact: Keith Smith, firstname.lastname@example.org, 949-794-9628
BETTER HOMES AND
GARDENS REAL ESTATE LLC
9,361 241 | 290 $35k 6% None $65k - $164k
10 | R
Lifestyle brand with training and marketing options, technology, and a sophisticated business system for franchisees.
Began Franchising: 2008 | Madison, N. J. |
bhgrefranchise.com | Contact: Rich DeNicola, email@example.com, 973-407-4228
CENTURY 21 REAL ESTATE LLC 53,280 2,500 |
3 6% None Varies
10 | NR
Megabrand concentrated on global expansion and building a;nity between real estate pros and a diverse group of consumers through brand consistency,
marketing, and training programs.
Began Franchising: 1971 | Madison, N.J. |
century21.com | Contact: Michael Miedler, firstname.lastname@example.org, 214-906-1682 | Target Areas: Dark and
COLDWELL BANKER REAL ESTATE LLC 86,050 2,291 |
4 6% None $53.3k - $497.1k
10 | NR
100+-year-old company using social media to engage consumers and providing real estate pros with big-data tools, business acumen, and a strong international network.
Began Franchising: 1982 | Madison, N.J. |
coldwellbanker.com/franchising | Contact: Rick Gregory, rick.gregory@cold wellbanker.com, 973-407-7567
3,000 112 | 115 $13.5k - $25k 6% 20%
5 | R
Largest franchise in the South, with negotiable initial franchise fee and no-charge technology tools that can help franchisees expand.
Began Franchising: 1998 | Brentwood, Tenn. |
crye-leike.com | Contact: Keith Sullivan, email@example.com, 615-373-2044 | Target Areas: South
ENGEL & VÖLKERS 835 33 | 55 $35k 6% $17k $183k - $440.2k
10 | R
Global luxury brand o;ers top-producing agents sophisticated marketing tools, technology, and a systemized international network.
Began Franchising: 2006 | New York |
evusa.com | Contact: Peter Ianos, firstname.lastname@example.org, 212-234-3100 | Target Areas: Texas, Florida, California,
New York City, Washington DC, Chicago, Atlanta
EQUITY USA LLC
2,403 No data | 42 $1.6k $100 - $499/
None $1.6k Unlimited
Free payroll services, broker training, and transaction tools combine with profit-sharing and feedback programs to cater to changing agent/broker needs.
Began Franchising: 2002 | Sandy, Utah |
equity-usa.com | Contact: Lance Card, email@example.com, 800-785-9995
ERA REAL ESTATE
13,183 578 | 528 $25k 6% None $47.7k - $219.9k
10 | R
Targets independently minded real estate entrepreneurs with a broker-first, collaborative approach.
Began Franchising: 1972 | Madison, N.J. |
teamera.com/welcome | Contact: Kevin Pasek, firstname.lastname@example.org, 973-407-5841 | Target Areas: California,
Texas, Florida, Illinois, Washington
26 REALTOR® JULY/AUGUST 2015
Every other year, we check in with franchises old and new to provide those considering
a;liation with the latest information about companies’ market presence, o;erings, and
plans for the future. The 29 companies featured in the 2015 report represent a wide variety
of businesses with many di;erent ideas of how to help brokers and agents succeed in
the industry. For a more in-depth look at the shifts occurring in the world of real estate
franchising, check out our companion article online at realtorm.ag/franchise-2015.
The information below is supplied by these companies
and not independently verified. Some numbers have been
rounded, and areas targeted for expansion are nationwide
unless otherwise specified. Percentages are based on GCI
unless otherwise noted.
2015 Residential Franchise Report REALTOR® MAGAZINE’s
1) +$2.5k each additional o;ce; 2) depending on gross revenues; 3) (for first o;ce), $10k (branch o;ce); 4) (first o;ce); 5) (conversion), $172.7k - $497.1k (
start-up); 6) of initial franchise fee; 7) $7.5k (rural) - $32k (urban); 8) $45 - $225 per transaction, max of $2.7k per associate per year. $35 regional advertising fee per