2. LIFESTYLE APPEAL
Stagers are creating lifestyle vignettes.
Donna M. Dazzo with Designed to Appeal
went bold in staging a game room in a high-end loft in New York (right). She created
a scene with games on a table, bright accents and furnishings, and vibrant artwork
(which she commissions from art dealers)
to add life to an otherwise sterile room.
Knowing or researching an area could reveal distinctive interests that could be incorporated. Audra Slinkey of Home Staging
Resource, a national staging and redesign
training company, suggests a wine room or
wine rack for a region brimming with wine
lovers. In a commuter town, Slinkey says,
carve out an inviting home o;ce for tele-commuters. “We have to look at trends and
surveys and really research the buyer demographic for the home,” she says. “Each
little pocket has its own cultural appeal.”
As stagers reject stripped-down, beige-heavy stylings that are as boring as they
are forgettable, they’re replacing them
with designs that complement a home’s
architecture and price point and present
a lifestyle that buyers will want to buy into.
That means bolder color pops—yes,
even this year’s Pantone color of the year,
the purplish-pink radiant orchid; trendy
mismatched furnishings; and striking
fabric designs. Some stagers are even
commissioning specific artwork to suit a
home, mixing in repurposed furnishings
and nature-inspired accents as a nod to-
ward the green movement.
“It’s important to keep up-to-date on
the new colors, materials, lighting, furni-
ture, and accessories so that we can cre-
ate spaces that buyers can imagine mov-
ing into,” says Sandra Holmes, president
of Home Staging Concepts in Weston,
Fla., and president-elect of the Interna-
tional Association of Home Staging Pro-
fessionals. Still, when prepping a home
for sale, you have to distinguish between
decorating and staging, notes real estate
pro Barb Schwarz, founder of Staged
Homes.com. Schwarz, founder of the
IAHSP, says decorating is about adher-
ing to a home owner’s tastes; staging is
focused on appealing to the widest buyer
pool. Here are eight trends stagers are
embracing to give homes a modern edge.
6. MOOD LIGHTING
“A rustic or glass ceramic lamp can add
texture and warmth to a space,” Slinkey
says. Modern chandeliers add glamour.
Nonmatching chairs around the dining
room table can break up the monotony
and bring visual interest to a space.
7. GOING GREEN
Eco-friendly staging is taking o;. Repurpose an old storage trunk as a co;ee table
or display a vase with twigs from the yard.
REALTORMAG. REALTOR.ORG REALTOR® JULY/AUGUST 2014 37
( Toronto); 6) PJ & Co. Staging and Interior Decorating; 7) Anika Salsera/IStock; 8) Jo Mc Laughlin Designs.