It’s the Listings, Stupid
Are you giving consumers the online experience they want?
Matthew Beall is principal
Real estate is a fascinating hybrid of relation-
broker and co-owner of
Hawai’i Life based in Kauai.
He can be reached at
Focus on the experience and give consumers exactly
what they want, when they want it, and how they want it.
We spent a lot of time asking questions and see-
ing how our Web site performed. How long were
our customers spending on it? How could we use it
to promote the listings we were hired to sell without
alienating the visitors?
Once we built up our Web presence, we were able
to lure some of the top salespeople in the state. They
understood what we could provide: exposure. They
seek to promote their listings and themselves. For
the most part, we didn’t even have to “recruit” them.
They joined our company because the benefits were
ships and meritocracy. When you get results, people
notice. And success breeds success. That’s been the
case for us, and it can be for you. W
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