2 REALTOR® JANUARY/FEBRUARY 2016 REALTORMAG.REALTOR.ORG
Holding Firm Against the Tide
The effects of higher interest rates and persistent inventory shortages should be lessened
by notable job gains and a loosening of credit restrictions. PAGE 16
2016 NAR PRESIDENT
He’s All In
Tom Salomone has the well-being of
America’s youth in his sights along with
the health of the real estate industry.
His presidential message is a reminder
to all REALTORS®: “Average people do
what’s expected of them. Great people
do what’s expected—and then some.”
A Vision of Home
Karen Hall helps her clients maximize
their real estate investment by offering
an in-house design and renovation
center, helping buyers and sellers make
changes with ease. PAGE 24
Vol. 49, No. 1 REALTOR® Magazine (ISSN 1522-0842) is published bimonthly by the National Association of REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Periodicals postage paid at Chicago,
IL, and at additional mailing offices. Annual subscription rates: $6 to members, included in dues; $56 to nonmembers. Postmaster: Send change of address to REALTOR® Magazine, National Association
of REALTORS®, 430 N. Michigan Ave., Chicago, IL 60611–4087. Copyright 2015 by the National Association of REALTORS®. All rights reserved. Printed in the USA and distributed to members of the National
Association of REALTORS® and its affiliated institutes, societies, and councils.
What’s hot at REALTOR® Magazine online.
PRESIDENT PAGE 5
GUEST EDITOR PAGE 6
READERS PAGE 7
top of mind
THE AIRBNB FACTOR
How will the proliferation of short-term rental
properties affect your business? PAGE 8
YOUR NAR PAGE 12
Look for more ombudsman services to help
keep minor disputes from escalating. PAGE 13
Make your marketing more effective with one
simple question. PAGE 14
Understanding insurance and drones. PAGE 15
how to . . .
RUN A MOBILE BROKERAGE
Broker-owners are leaving behind brick-and-mortar offices. PAGE 26
PERSUADE RELUCTANT SELLERS
Proceed carefully when approaching owners.
CONNECT WITH ANIMAL LOVERS
Savvy sellers are showcasing home features
for pet lovers. PAGE 32
UP YOUR NETWORKING GAME
Tech companies are establishing online
communities for real estate pros. PAGE 34
USE COOL TOOLS
E-mail editing; organizing finances. PAGE 35
in the trenches
Your surprising and amusing stories. PAGE 40
Digital versions are available at realtormagdigital.com and through
our free app. To update your subscription preferences: Sign in to
REALTOR.org, go to “My Account,” and select REALTOR® Magazine.
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