power of R
Power of R showcases the value of the REALTOR®
organization and the impact of REALTORS® in action.
Read more at realtor.org/powerofr.
No one understands the important work you do better than a satisfied client. You’re
not simply selling a home or investment property; you’re developing a relationship
based on knowledge and trust. Your ability to help people through the challenges that
arise in any transaction can turn clients into fans for life. This year, we’ll present stories
of the “Power of R” from the consumer’s point of view. Whether they’re entry-level
buyers, downsizers, or something in between, they’ll describe how your efforts helped
them achieve their dreams.
How Staging Made All the Difference
143 days 40 days
A Hand During a Hard Time
After Carol Dimmick’s mother suffered a stroke, the home the
two shared became virtually unlivable for the elderly woman.
All four bedrooms in the two-story house were on the second
floor, and Dimmick’s mother couldn’t climb the stairs. “I needed
the home to sell fast so that I could get my mother into a more
comfortable situation,” Dimmick says.
That’s when Jeri Jo Meyer, broker-owner of Inspired Home
Real Estate in De Witt, Mich., stepped in to bring some pizzazz to
the home. “The house needed updates and staging,” Meyer says.
“Carol did some painting and cleaning, and then I came in to stage.”
Meyer added more lighting, pictures, floral arrangements,
baskets, and table settings—and she rearranged furniture.
“She turned a storage space into a workout room; my basement
became a play area for kids,” Dimmick says.
The effort was well worth it: Three couples came to look at
the house the first weekend it was on the market, and the first
of them ended up buying it.
“Without [Meyer’s] staging, I know it wouldn’t have sold as
quickly, and I would not have been able to get so close to my
asking price,” Dimmick says.
From Dud to Dynamite
Michelle Martin and her husband bought an investment property that they sought to flip soon after renovating it. But the
empty home sat on the market for six months— 22 showings
and not a single offer. Martin says the most common feedback she got from the showings were that the bedrooms were
too small. “My husband and I were going back and forth on
whether we should lower the price,” Martin says.
But Joan Inglis, a practitioner with CD Realty in Charlotte,
N.C., and owner of Carolina Spaces LLC, suggested that
Martin try to bring life to the house before reducing the
price. “I devised a staging plan to furnish key rooms and
areas,” Inglis says. ”I used king- and queen-sized beds,
nightstands, chairs, chests, and accessories to show the
ample space truly available in the bedrooms.”
Inglis brought in the staging items first thing on a Saturday
morning just ahead of a scheduled 10 a.m. showing. By that
evening, the people who had toured the home made an offer,
and 30 days later, the sale closed.
“We couldn’t believe it,” Martin says. “That was the day we
knew staging was worth every penny.”
Dressed for Success
The Real Estate Staging
63 unstaged homes
in 2013 that spent an
average of 143 days
on the market with
those same homes
were relisted and
generated first offers
in an average of
In a separate study,
RESA looked at 481
homes that were
staged before hitting
the market. They
garnered an offer in an
average of 23 days.