36 REALTOR® JANUARY/FEBRUARY 2014 REALTORMAG.REALTOR.ORG
GET YOUR BRAND NOTICED
Low-Cost Marketing Mania
how to . . .
When assembling your marketing plan for 2014, you want to
include tools that demonstrate your credibility while thoughtfully and efficiently showing off your brand. Here are five clever,
low-cost tech tools to help you get noticed.
E-Mail for Grownups
R A C K S P A C E Which reads better? JaneSmith@yahoo.com
or JaneSmith@smithrealty.com? Branded e-mail addresses are
more professional and memorable—so why are you still using
free e-mail accounts for your real estate business?
Rackspace, a REALTOR Benefits® Partner, offers a wide array
of hosted e-mail services for individual agents or for brokers to
purchase for their office. Secure and professional, this e-mail
branding gets your name in front of potential clients with every
message. Plus, NAR members receive a 10 percent discount off
these monthly services: Rackspace E-mail, Microsoft Exchange
(which automatically syncs with Outlook), Rackspace Archiving
(unlimited mailbox storage on Rackspace servers), and Hosted
SharePoint (a file-sharing collaboration tool). Discounted
e-mail service starts at $1.80 per month. www.rackspace.com/
A N I M O T O Once you have the right video equipment, it’s time
to tackle the editing.
Animoto is an easy DIY editing platform allowing you to
design custom-branded title slides, assemble clips, create chapters, add photos, write captions, and choose from over 2,000
music tracks, saving you a bundle compared to hiring a crew.
Video is a great way to show off your listings and to introduce
yourself and your market to potential clients. Create seasonal
greetings, profile a neighborhood, or film client recommendations.
When it comes to virtual tours, remember always to check
with your MLS for their rules concerning virtual tour branding.
Most prohibit virtual tours that display company logos or agent
names due to broker reciprocity requirements. But you are free
to use branded videos on your blog, website, and social chan-
nels to engage your followers.
Animoto Pro is $249 per year. Animoto ProPremium gives
users more personalization options and analytics data and
includes a Vimeo Pro account, for $499 per year. animoto.com
Get Inside Your Twitter Feed
SIMPLY MEASURED Who are your Twitter followers?
Where do they live? What do they care about? And how well are
you responding to them? Simply Measured has an à la carte
offering of free reports that will help you answer these questions and more. For larger companies, Simply Measured offers
professional plans starting at $500 per month that include
in-depth Excel reports, Google Analytics integration, Klout and
Bit.ly link tracking, and analysis of multiple social channels with
thousands of followers. simplymeasured.com
T W E R I O D . C O M Get the most traction from your Twitter
account by finding out the best times to tweet. Tweriod.com is
a free Twitter tool that analyzes up to 1,000 of your followers
and tells you the best time of day to reach the most people for
optimal engagement. www.tweriod.com
Print Isn’t Dead
INK People don’t love junk mail, but they do love thoughtful cards
and notes. Ink is an iPhone, iPad, and Android app that lets you
create beautiful, personalized greeting cards. Send a heartfelt
thank-you to your clients who just closed on their new home.
Drop in that photo you took of them standing next to the Sold
sign. Choose from hundreds of customizable card designs and
mail directly from your mobile device. Try it for birthdays, move-in
anniversaries, or holidays. Cards start at $1.99. sincerely.com/ink
By Erica Christoffer
Learn about more tools in the online Marketing Product Guide.
Visit realtormag.realtor.org and search for “marketing mania.”