how it can be used, and then sell it,” Nourmand says.
“You’re not just selling a home; you’re selling a lifestyle that you want them to fit into.” When he staged
a home recently purchased by film and TV producer
Jerry Bruckheimer, Baer displayed colorful co;ee
table books, conveying a relaxing scene for the prospective home owner.
Go big: Use supersized centerpieces to make a bigger statement, such as a large vase of lilacs on the
kitchen counter or the dining room table. Also, push
spaces to their max: “If you can fit t welve seats in the
dining room, don’t just put in eight seats,” Baer says.
Go as big as you can with your furnishings to show
how much a space can accommodate, but stay mindful of the scale of the room. And make large rooms
multifunctional: A living room might accommodate
a small desk in the corner, where family members
could plug in a laptop, pay the bills, or do homework.
Add color pops: The trend in staging is modern,
minimalist style with light, neutral color palettes,
Baer says. Add color through accessories. For example, when he staged a Bel Air home once rented
by “Twilight” actors Robert Pattinson
and Kristen Stewart, Baer used
red lamp shades, patterned
orange pillows, and large red-orange colored artwork
against neutral furnishings
and walls to add drama but
provide buyers with a clean-slate, move-in ready home. e
provide buyers with a clean-
slate, move-in ready home.
Create a scene stealer: The master bedroom
is often the perfect place for this. Create a “
sophisticated, elegant, Four Seasons type of space,” Baer
says; if possible, use high-end linens. Also, have a sitting area in the room so it’s not just a place to sleep.
“It’ll feel more like a suite,” Baer says. In the house
Bruckheimer bought, Baer used a light blue velvet
chaise accented with a white pillow up against the
window to create a quiet retreat. For a spa-like bathroom, use neutral colors, display upscale soaps, and
arrange flu;y white towels on the bathroom counter
along with a candle and a rose in a vase. Then, consider a modern chandelier. By Melissa Dittmann Tracey W
MAKE IT HIGH-DEF
Before yelling “action,” make sure the home will touch buyers’ five senses.
“Imagine that a buyer enters your listing. It’s the fourth she’s looked at,”
Nourmand says. “She’s tired and grumpy and undergoing sensory overload.
You want to present a space that will surprise her and encourage her to relax
and soak in the setting.” Here are ideas to provide a “high definition” e;ect
to your listings:
Sight: Display fresh flowers throughout the house on kitchen and
bathroom countertops and side tables. Or add color pops by displaying
seasonal fruits in the kitchen, living, and dining rooms —like a large bowl
filled with red apples, pomegranates, strawberries, or lemons.
Sound: Play soft classical music in the background.
Taste: Put ready-to-bake cookies in the oven shortly before a showing and
set them out on a pretty plate in the kitchen for prospective buyers. Brew
some co;ee and tea. The refreshments provide buyers more incentives to sit
down and stay awhile—an approach Nourmand recently used in prepping
singer Sheryl Crow’s $15 million Hollywood home for sale.
Smell: Skip the chemical air fresheners. The flowers and freshly baked
cookies will provide a welcoming scent. Nourmand creates another favorite
by slicing four apples in half . She then sprinkles them with brown sugar and
bakes them at 375 degrees for 30 minutes.
Feel: Use linens with a “rich, substantive feel” in bedrooms, textured
accent pillows, and white flu;y towels—all convey the touch of luxury.
Creating such an inviting space should elicit rave reviews from home
shoppers—and just might entice them to stick around through the