A Star Is Born
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Even if your listings never attract a movie star, you
can inject some show business pizzazz into your
staging that can get the deal done. Myra Nourmand,
a Beverly Hills real estate pro with many A-list celebrity clients, recommends thinking of a home—any
home—like a movie set, paying careful attention to
detail so that it’s camera- and buyer-ready.
“You don’t have to invest a huge amount of money.
It’s the attention to the little things that makes the
home shine and separates you from the typical broker,” says Nourmand, a real estate professional with
Nourmand & Associates who has listed and sold
homes for as much as $30 million. Her client roster
includes actress Hilary Swank and pop singer Sheryl
Crow. Here are some Hollywood-inspired staging
ideas that can bring magic to your listings.
FIND THE CHARACTER’S ESSENCE
As any stager will tell you, every property—regard-
less of its size or asking price—can benefit from de-
cluttering and depersonalizing. HomeGain’s 2012
Home Improvement Survey found that cleaning and
decluttering are the do-it-yourself activities with the
biggest potential return at resale, adding possibly
$2,000 or more to the sales price.
SET THE SCENE
“Home buying is very aspirational, so play to buyers’
aspirations,” says Brett Baer, a luxury home stager
with Meridith Baer Home, based in Los Angeles.
Create vignettes: Setting scenes within a home
helps to define how spaces are used. For example,
display a chess game or playing cards. In an area that
may be used for exercise, put out water bottles and
towels on a table. “Show what each room is about and