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Speaking of Real Estate; Styled, Staged & Sold; The Weekly Book Scan; and YPN Lounge.
I agree with Je; Turner in his interpretation
of the value of technology (Commentary, “Social
NOTWorking,” January/February 2013, page 36). I
have noticed a tangentially related phenomenon
among text users. In particular, younger people
who are steeped in technology are very likely
not to read the entire text, instead answering
only the first question. I pointed this out to my
employees and they see it, too. It’s more evidence
of information inundation. Michael Fleckenstein,
HMS Companies Inc., Kalamazoo, Mich.
Rede;ning the Of;ce
I wanted to compliment you on your online article
“The Evolving Brokerage Model” (November
2012, RealtorMag.REALTOR.org). Our company
fits the model you describe exactly. We had our
grand opening in the Old Town neighborhood of
Alexandria, Va., in September 2012. To enhance
the o;ce experience for agents and clients,
we have crackling fireplaces, a water wall with
soothing sounds, and a signature scent—all
in a comfy lounge setting with some amazing
technology toys. Because people want contractors,
another part of the experience is our design center.
Granite, tile, flooring, paint swatches, and more
are all available in one place. We are committed
to changing industry standards. Karen Hall, @home,
More Thoughts on
Getting It Sold
The online article “ 4 Strategies for Selling in 2013”
(Jan. 10, 2013) prompted some additional ideas:
Price is the obvious elephant in the room, but
talking about price is cliché these days in selling
strategy lists. Personally, I think a walkthrough
with handheld video is rather disconcerting and
reminiscent of “The Blair Witch Project” or
“Paranormal Activity.” A camera on a tripod
with a slow pan of the room is much more pleasing
to the eye than a bumpy video walkthrough. I
agree with the point: Flaunt unusual stu;. An
old adage I learned was, “If you can’t get rid of it,
decorate it!” Karen E. Rice, Weichert, R;;;;;;;®,
The Color of the Year
for 2013 Is . . .
Home interiors are going green. Pantone has
named “Emerald” its color of the year for 2013.
Pantone describes the jewel-like hue as a “lively,
radiant, lush green” that can o;er sophistication
and luxury. Emerald paint, accents, and
accessories will likely be decorating more home
interiors this year. Posted Jan. 21 by Melissa Dittmann
Tracey, contributing editor
Beverly Meaux responded: All hues of emerald
will be perfect this year. It’s a subliminal positive
touch to have a splash of green throughout a home.
Sandy LeRoy responded: As a professional
stager, I would never advise a seller to use a
trendy paint color, like this other wise attractive
“Emerald,” or “Tangerine Tango,” for that matter.
There are far too many buyers who wouldn’t
appreciate them, and why would you want to limit
interest in the house?
Join this discussion at http://styledstagedsold.blogs
Are You a Smart Casual
or Business Casual?
It’s 2013 and we’re revamping our lives and
even our closets. One hundred years ago, for a
businessman, nothing less was expected than
a tailored three-piece suit. Postwar American
working women wore sweater sets and full skirts,
always past the knee. So what’s appropriate in real
estate today? Each o;ce is di;erent, each agent is
di;erent, and each day is di;erent. Posted Jan. 23 by
Delores Esanu, R;;;;;;®, Hot Springs, Ark.
Julie responded: I have a rule that I never look
more casual than my clients. When I’m showing
property, I want it to be obvious to anyone
involved which one of us is working.
Holly Marshall responded: I always keep a
change of clothes at the o;ce. You never know
how your day will go!
Join this discussion at http://ypnlounge.blogs
. realtor.org. W
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