Cold Weather, Warm Home
How do you make a home look inviting in a photograph when the ground is frozen, the tree limbs are
bare, and the sky is overcast? Even if your area doesn’t
get much snow, many grasses go dormant in the winter months, turning a lifeless yellow or brown.
When selling a home, “you don’t get a second
chance to make a first impression, no matter what
the season,” says Marilyn Urso, ;;;, ;;;;;, with
Long Island Village Realty Inc. in Syosset, N.Y.
Here, Urso and other real estate professionals and
photographers o;er tips to making your exterior
listing photos pop during the winter.
seasonal items and to remove fallen leaves. Pay careful attention to the front porch. too. Display minimal furniture or remove it completely, Calarco says.
4. Use snow to your advantage. If your area
gets snow, the best time to capture a home in the
winter is following a fresh snow. A clean, flu; y white
blanket of snow in the yard and on the trees can
bring to mind a Norman Rock well painting, Calarco
says. Be sure to have walk ways and driveways cleared
so that the photograph leads the eye to the home’s
1. Follow the sun. Capture the home’s exterior
when the sun is lighting the front of the house, usually between 10 a.m. and 3 p.m., suggests Tony Calarco, owner of Jump Visual, a real estate photography company. You can use mobile apps—Sun Seeker
(iPhone), Focalware (iPhone), or The Photographers
Ephemeris (iPhone, Android, or desktops)—to tell
you the sun’s direction by time of day.
2. Add some color. Ask the owners to place
hearty potted plants such as mums, poinsettias, or
ornamental cabbages around the front entrance.
3. Tidy up the landscaping. Even in the colder
months, home owners need to make sure the lawn is
well-manicured. Make sure to put away hoses and
5. Try a twilight photo. A specialty shot—like
an image of a home glistening under an evening sky—
can “look beautiful in the winter and mask some
of the dead greenery,” Calarco says. But tread carefully: “Throwing on the lights and snapping a quick
image of the house in the dark is going to yield poor
results,” Calarco says. Real estate photographers
suggest the following for shooting twilight images:
b Arrive at least an hour before sunset to set up and
wait for the perfect light, which often is a few
minutes following sunset.
b Turn on all interior and exterior lights in the
home. “You should be able to see in and out of
the house in a beautifully balanced way,” Calarco
Attract Buyers, Not Pests Did a mouse drop by your open house? Little did you know— it may have already moved in. Homes, especially vacant ones, are a common refuge for small animals and bugs eeking warmth in the winter months. Learn how to protect your listings with these tips on dealing with three types of cold weather pests–rodents, wildlife, and insects. If winter pest activity around a home gets out of hand, contact a licensed pest professional for an inspection and customized treatment program. W Source: Dr. Ron Harrison, entomologist and Orkin technical services director
Photo: iStockphoto / Angie Stadler ©2013