Learn more about the MRE
program, as well as designation
and certification courses
o;ered through the REALTOR®
University School of Professional
Development and Continuing
Education, at REALTORU.com.
Watch “REALTOR® University:
Making Strides in Year One” at
tirely on the school’s e-learning platform. That means
students access their;assignments, lectures, and reading material and submit their work online at www
. REALTORU.net. They participate in class discussions and talk with their instructor via a blogging platform.
The online platform enables students to organize
their courses in a way that makes sense for them.
But it also requires them to stay
disciplined, because work must
be completed on a weekly basis. Vernice Ross, ;;;,
broker-owner of Ross and Ross Realty in
San Diego, says she does most of
her work in the evenings and on
weekends. “I get up in the morning and study, and it’s
the last thing I do at night,” she says. “I think I’m put-
ting in 20 hours a week for the class.”
Naticchioni also does a lot of reading and writing
in the evenings. He uses pockets of downtime dur-
ing the day to participate in class discussions. “I can
jump in on questions wherever I am,” he says. “I can
come in at 3 in the afternoon if I have a break, answer
a few questions, and come back in at 11 p.m. to answer
more,” he says.
Tuition is $1,500 per course, or $500 per credit hour,
a very competitive rate, says Jonathan Salk, dean of student services. Ross, Naticchioni, and Ramus are o;set-ting a portion of their tuition costs; with scholarship
funds made available through the university. “I have a
scholarship and a R;;;;;;® University grant, as well
as a grant from my local association,” says Ross. “I have
a lot of support.” In addition, the school has a relation-
ship with the R;;;;;;;® Federal Credit Union, a division of Northwest Federal Credit Union, which makes
education loans available at competitive rates.
Now that classes have begun, RU is looking toward
gaining accreditation. “You need to have at least two
years of stable operating history behind you, so the
school won’t apply for candidacy for accreditation
until at least 2014,” says Salk. In the meantime, it’s
following the standards required for an accredited institution and aims to get there as quickly as possible.
“Accreditation is an arduous path, but it’s a critical
mission for us,” Rosenthal says.
The school also has plans to open its enrollment to
students abroad. “We are about to start our marketing
campaign to the global community,” Rosenthal says.
“NAR has accords with real estate associations in 80
countries, and we’re already talking to representatives
from many of;them.”
Also on the agenda is building on the strong start
for the school’s academic research arm, the Center for
Real Estate Studies, which earlier this year released
its first two academic papers and has two more slated
for publication by year’s end. Upcoming releases will
look at housing characteristics of interest to buyers in
di;erent age cohorts and what housing demand is ex-
pected to be over the next few decades.
“This program is about the future,” Rosenthal
says. “Our goal is for young professionals to get a solid
grounding in real estate as a business discipline, enter our business as their first career, and be ready and
functional on day one.” ■
Samplings from the Course Catalog
Real Estate Brokerage
Real Estate Transaction
Brokerage Reporting and
Dip into the entire 2012 academic
catalog at REALTORU.com.
Tactical and strategic marketing plans, personal selling, advertising media, sales
promotion and publicity, recruiting, business management, managing and leading teams.
It also covers sales strategies, listing strategies, networking and referral systems, and
Document organization and management, due diligence preparation, managing client
expectations and third-party service providers and counterparties, and establishing
timelines. It also addresses conflict resolution; navigating unforeseen title, environmental,
and physical obstacles; and identifying and avoiding deal breakers. It covers closing
preparation and post-closing activities.
Regulatory requirements and best practices, technologies for reporting and measuring
performance, developing personal and team performance goals, and conducting
performance audits, trends and analyses reviews.